Coca Cola.

September 9, 2014

At VisualDNA, we were asked to present a series of concepts to¬†Erickson McCann showing how our technology could be used to facilitate Coca Cola’s World Cup 2014 campaign. We came up with a number of concepts, one of which was incorporating a screen with one of our quizzes into a vending machine, and printing a personalised piece of feedback onto the bottle wrapper, telling the customer what sort of football fan they were. Another idea was rebranding the Imagini concept for Coca Cola, allowing people to share their feelings and for audiences to gauge the sentiment of football fans all over the world.