Whilst working as senior interactive designer at VisualDNA, a tech start up based in Shoreditch, I lead the design of the visuals for a pitch to online fashion brand ASOS. VisualDNA specialise in getting to know an audience and their online surveys are often rebranded and used on partner sites to help them understand their own customers. As each company, and their respective customer, are so different. Each version of the VDNA survey requires a different approach and motivation.
Working closely with the the copy writer, we devised a method of inviting ASOS customers to take one of our fun, visual personality tests and in return ASOS would show them how to let their personality shine through their style, whilst also recommending products from the ASOS website.